20+ Years in Branding, ATL/BTL Advertising & Interactive with Creative/Art Direction & Copywriting skills.
In 1982 when he was 14 years old, Kaiser starts studying drawing in the Buenos Aires Stimulus to the Fine Arts Association (Asociación Estímulo de Bellas Artes de Buenos Aires) in order to develop his natural ability to draw, and starts attending Painting/Sculpture courses.
In 1986 he starts studying Graphic Design at the Universidad de Buenos Aires, but he doesn’t conclude the career. In the same year, he steps into the Graphic world, working as a freelancer for local printing companies as designer and illustrator, where he acquires knowledge in the printing systems and also in photochromy. At the same time, Kaiser starts his activities in the Advertising field, supporting several agencies as a freelancer too, like Yuste Publicidad among others. Between 1987 and 1989 he attends a course of Advertising Illustration given by "Bebe" Ciupiak and Hermenegildo Sábat, two famous argentinian illustrators.
In 1989 Kaiser enters to González Taboada, Guevara y Asociados after performing a lot of jobs as Freelance Art Director and Graphic Production for that agency, playing the role of Director of the Art department until late 2000, when he leaves the company in order to start working by himself in the Interactive Design fields.
From 2001 up to 2004 Kaiser grows as Web Designer and Flash animator as a freelancer, and at the same time he offers his services in Digital Illustration and 3D. He founded Digital Brand, an interactive studio that supported agencies like J. Walter Thompson Argentina and its interactive division Digital@JWT, and other direct clients. In 2003 Kaiser joins Bridger Conway, a very well known design studio. There he manages the Web unit until 2004.
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During 2004-2007, the Kaiser works as Creative Director at Latin3. In this interactive agency he develops the design and creative product for his its clients, composed by the Latin divisions of top level global corporations.
Nowadays, Kaiser comes back to his independent activity to create Kaiser Interactive Creative Studio, a workgroup who deliver high-impact interactive experiences that will assist to agencies, studios, and clients who are willing to add value in digital projects.
Through all of these 20 years of professional career as interactive and creative graphic designer, The Kaiser has won several awards in local and international festivals through various agencies. Two print ads created with Guillermo Gonzalez Taboada (CEO and CCO at González Taboada/Guevara) for Perrier bottled water and for Grant’s whisky, are added to the international campaigns of these top brands.
The website of his personal project Digital Brand, has awarded 1 Ultrashock's Bombshock Award, 1 Netdiver's Design Forte Award and several “Site of the Month” awards in different Web and Flash Design galleries. Digital Brand has been awarded, introduced or included as source of inspiration, permanent point of discussion or reference for thousands of apprentices and advanced colleagues in the global interactive Design community in more than 210 specialized websites from 40 countries.
One of his interactive works has been published in the book “Crema”, the Adlatina.com printed annual edition, and has been interviewed by the Korean magazine W.E.B., one of the most prestigious specialized publications in the Asian interactive community. Kaiser was appointed Interactive Jury President
in ACHAP Advertising Festival in Santiago City, Chile and IAB speaker in the Encuentro Latinoamericano de Diseño 2007 at University of Palermo, Buenos Aires. |